This week in my writing class taught by mystery writer Lauren Carr, I learned a marketing trick that I intend to use when my book is ready for release. Here’s a story to illustrate the power of using this tip.
A new author released her first novel as an e-book. Readers were reluctant to spend their hard-come-by dollars on an unknown author, fearing they would be disappointed. The author’s sales were nearly non-existent.
On a whim, the new author decided to write a short story and offer it as an e-booklet for free in the same venue as her e-book. Readers downloaded the freebie. They liked what they read. Then they searched for more works by the new author. The readers, who now had a taste of the new writer’s work, found the new novel and ordered it. Before long, the new author had sales equal to other well-known authors.
Lauren Carr, who currently has four novels available through Amazon.com, will be releasing her fifth novel in early summer. She heard about the success of the novice author in marketing her book via the use of the giveaway e-story. Carr decided that if she used a similar tactic, she may lure new readers for her novels. Carr e-published a short story called “Lucky Dog” and reports that the story is selling at $.99. She hopes the interest in “Lucky Dog” translates to sales for the new release.
Carr says, “The short story cost me nothing but my time. I have about 3 hours of time invested in the writing.” A bit more time was needed to format and upload the document to an e-marketer.
The award-winning author recommends this tactic as a way for a new author to develop a following.