Excerpted from WriteonEdge.com by author Tina L. Hook:
“Don’t you want to see your book on store shelves?”
While my answer was a heartfelt yes, I was willing to face the trade-off. To self-publish means to relinquish all mainstream bragging rights, since readers won’t find you as credible if you are not stocked at their local bookstore. Other fans were also negative on the idea, worried my debut novel would struggle to find an audience without the backing of traditional media. By all accounts they were right to be concerned; marketing is a daily challenge that distracts me from my real passion—writing my next novel. Even my seasoned PR rep. has confirmed that becoming a successful author is often a ten year track, at minimum.
[Emphasis is mine, not the author’s.]