Positioning Yourself in Your Market


A few days ago I read a great quote from a financial web site that has great relevance for writers who intend to sell their work in the open market. If you plan to be commercial, then spend a few minutes thinking how these words apply to you.

Rick Rule, founder and CEO of Global Resource Investments said:

The trick is not to be right all the time; it’s to be right more often than you’re wrong. And to position yourself ahead of trends that are unstoppable, then to wait for the market to come to you.

To me the perfect example of positioning is the Harry Potter series. The interest in things supernatural or fantastic started snowballing with author Anne Rice’s series about the vampire Lestat. The stories of Harry Potter and the associated witches and warlocks populating his adventures were positioned to surf the trend.

Positioning doesn’t discount the need for writing a good tale. Rather it suggests ways to determine which tales to tell to achieve commercial success.

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