Think Big–The World Is Your Market


Books are luxuries. In really tough times, in struggling economies, households spend money on necessities, which normally do not include books. Books on the dollar table in retail outlets or the $.99 list on e-sellers may be an occasional exception.

So if times are tough at home, where can an author go to sell books?

Answer: Go where the money is.

Today the money is in places many American authors may overlook as markets: Singapore, Australia, Scandinavia, Czech Republic. These are places where economies are healthy, stable.

Armstrong Economics reports:

Last year, Singapore’s GDP per capita was about $57,000. In 1965, it was about $493. On GDP per capita, it has comfortably surpassed Australia in wealth. Singapore is on the rise to rapidly become the world’s wealthiest country.

Southeast Asia is emerging as the bright spot is an otherwise darkening global future.

You, as writer, are in the business of selling your material. Keep your mind open to possibilities.

6 responses »

  1. This is a really forward thinking and very useful post! 🙂 Sorry Fay for not having been around much. Life is hectic. I am trying to get to grips with my Many missed posts! 🙂

    • It’s a new world out there from a marketing perspective. I have readers from all over the world, which demonstrates the point: market yourself electronically beyond your home borders.

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