Marty Nemko is a career consultant and radio personality. Marty offers the following business advice based on conversations with thousands of persons wanting to succeed in business and life. I think the advice works for authors, too, unless your writing goal is winning the Nobel Peace Prize in literature or penning the next great classical tome. If, however, you’d like to earn enough cash to pay for your printer paper and internet fees, then listen up.
Advice I’d Give My Child
If you’re entrepreneurial, I recommend starting your own business. Yes, I know, only 20 percent of new businesses are still in business after five years, but you can beat the odds. Just remember this one rule: Don’t innovate. Replicate. Copy a successful simple business.
Writing is a business. Like it or not, it is. So use the rules that work in the marketplace. Study writers who earn money. What are they doing? Do it. How do they market their books? Mimic their techniques in your own domain.
Look for niches that are taking off. Write for those niches. Okay, you weren’t the first to break ground. So what? Follow the momentum and ride it. That’s what successful investors do. They don’t worry about being the first to discover the next new thing: they spot the trend, then ride it as long and high as they can.
Look. Listen. Learn. And maybe you can pay for the next ink cartridge with a royalty check.