Quotation from author Jonathan Gunson:
Converting your Twitter followers into buyers only happens if you interact with them the right way. Twitter is all about engagement. You need to become familiar to them, so they feel connected with you and your work, because you both love the same things… and then they buy your books.
Isn’t this exactly the same sentiment shared here by author and graphic artist Karen Gadient just a few days ago?
The lesson for us is that all social media is exactly that: SOCIAL media. An author is successful in using social media to market books when the author makes the connection to the reader first, then markets as an afterthought or by-product of the personal connection.
It’s a tough balancing act. The emphasis needs to be on making new acquaintances or connections with another human being surrounding shared interests. Otherwise, we abuse our readers. Get pushy with the selling, and we may send our readers to other websites.
Since I will soon have a novel to sell, it’s a personal lesson I need to remember. And if I forget and start selling more than “friending,” please kick me in the seat of the pants rather than silently disappearing.