One of our Writers of the Desert Rose Cafe members started the ball rolling on marketing. He used an inside contact to connect me to the head librarian in charge of programming. That conversation led me to volunteer our writers for library programs. The librarian offered to refer news of the release of Writers of the Desert Rose Cafe, An Anthology to her press contact at the local newspaper. Consequently, a reporter from the Lifestyles section called me to schedule an interview.
I invited our publisher Acorn Book Services to attend the interview. This turned out to be a good move for many reasons that I’ll share in a minute. My thought when inviting the publisher was as a thank you for helping us and sharing a bit of the limelight.
During the course of an hour-long interview, I learned that the reporter attended the same seminar at the library where I first collected names to form Writers of the Desert Rose Cafe. That coincidence warmed him to us because he had first hand knowledge of our origins. That piqued his curiosity about how we moved from a start-up organization to a published entity in a relatively short period.
Further, the reporter was on a first-name basis with our publisher. The publisher offered to place an advertisement on the same page as the article in the newspaper. That financial incentive is apt to generate a better place on the page and a longer article than our group would get on its own. The reporter also proposed sending a photographer to the next meeting to snap a some candid photographs of the working group to go with his article. Photos are eye-catching and will draw attention to the article.
Finally, our most organized member and I took the publisher to lunch after the interview to discuss costs for producing print versions of the book. That led to conversation about select members appearing at a writing seminar as members of a panel during a teaching segment. Mr. Organization will not let that opportunity fall through the cracks. He’ll stay on top of it to be sure the writers group seizes every chance to promote our endeavors.
Do you see how that works? Chances are if I cold-called either the library or the reporter directly, the response would have been less successful. But by networking through personal connections and utilizing the special talents within the group, Writers of the Desert Rose Cafe will get free publicity both through the news story and through the local speaking circuit.
Commercial success for writers is like success for politicians. It all starts locally. I am keeping my fingers crossed that the exposure translates to sales!