Tag Archives: advertising

The Five Mistakes Killing Self-Published Authors

The Five Mistakes Killing Self-Published Authors.

The link above is to Kristin Lamb’s blog. The linked article is invaluable to anyone who plans to self-publish. The key points she makes are:

  1. Self-publishing makes it too easy to publish poor material.
  2. Learn the business of writing before publishing.
  3. Marketing is a necessary evil in order to sell books.
  4. Don’t give your books away for free.
  5. The minute you publish your first book, start your next one.


Use the Bells and Whistles

In a previous post, I linked to Ryan Tracy’s Tips and Tricks for Self-Publishers, Part 4. His post gives some advice (learned from his own experience as an author selling on Amazon.com) for authors who have completed writing and editing and are ready to upload  a book to Amazon.com. He suggests practices to get the most out of  marketing your e-book.

I adore the simplicity of his premise: use all the bells and whistles available to you to tell the world about you and your book. Sometimes simple gimmicks make extraordinary differences. So try them.

The average e-book author who is independently published sells a mere 45 copies per title. Use Ryan’s suggestions to take yourself out of  average status into the stellar sphere. In his words:

“Another tactic I think is often overlooked is to take advantage of all the bells and whistles on your book’s profile page on Amazon. For example:

• Solicit “likes” and customer reviews.

 • Activate Look Inside the Book.

 • Upload customer images.

• Add keyword tags.

• Add book extras via Shelfari.

• Create an author page.”

In case you missed Ryan’s post the first time, you may read it in its entirety here: