Tag Archives: Barnes & Noble

Anthology Sales Update


Without any serious marketing as such,  Writers of the Desert Rose Cafe (Hmmmm. Is that singular or plural?) has sold 35 copies of the anthology to date.

And there are two reviews written and posted on Amazon.com. Reading the reviews was exciting. It gave insight and feedback to us on our work.

The sales break down like this:

Amazon.com 34 copies sold

Barnes & Noble 1 copy sold

Several copies have been purchased by the dining patrons of the Desert Rose Cafe. Owner Rose Harris reported there is a lively interest in the book and how the group came to publish it.

Perhaps, in the near future, there will be a “Meet the Writers” event, which may garner a bit of newspaper coverage. That event, or a complimentary newspaper article, may yield a couple of more sales.

What can be done now to sell books?

I have to buckle down and prepare press releases. All of the writers group members need to promote the book on their own social media, blog or web site. This year, I postponed sending out my Christmas letter. I want to write a New Year’s letter and include a promotional blurb in it about the book. Next, I need to put on my thinking cap to figure out other ways to exploit the “local writer” designation.

In sales, they teach you to sell first to family, then to friends or acquaintances, then to neighbors or the local market, then beyond. Until a writer has established himself, the likeliest buyer is someone who knows him or knows of him.

Finally, I need to utilize the “store” component here on WordPress. Obviously, visitors to this site should be able to buy the book.

The lesson in all of this?

Sales don’t magically happen for an author. To sell books, an author has to promote his or her books. That means getting creative so that whatever selling the writer does is effective and affordable.

Writers hate marketing. However, it is a necessary evil, especially for the new author.

Don’t overlook the sales that can be generated by friends or family. Word of mouth is always the best sales tool. A person who reads and likes your book is the most credible advertiser. Ask for help to promote your book.

I would love to hear from other independent authors about the success you’ve had selling your books. Please share the lessons you’ve learned, the mistakes you’ve made or the tactics that have succeeded. In what venue did you sell the majority of your books? Where did things fizzle? What was hard? What worked well?

Talk to me.  I am all ears.

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Uploading the Book to Amazon.com


I got a phone call today from Acorn Book Service that the Anthology has been uploaded to Amazon.com. I don’t think the book is immediately available for sale. Rather, the internal processes inside Amazon.com get set into motion by uploading the manuscript.

Similarly, the book will be uploaded to Barnes & Noble by next week.

Smashwords, I’m told, is much more user friendly, so I will work with one of the other members to upload the manuscript to Smashwords ourselves. That will be a learning experience. Smashwords is a distributor to other e-book retail outlets.

Amazon.com uses a .mobi file format. Barnes & Noble and Smashwords use .epub files. That is one of the services Acorn Book Services provides to the Writers of the Desert Rose Cafe, taking our .doc file and converting it to e-publishing-ready formats.

Next comes the marketing learning curve.

I will share with you how things progress. I’ll share what I learn and the mistakes I make.  We’ll learn together about this thing called self-publishing via the e-book.

Fifty Shades of Grey Started as an E-Book


CBS reported on their morning news program that Fifty Shades of Grey started out as an e-book. After e-publishing exposure, it was picked up by a traditional publisher. The rest, as they say, is history.

Barnes & Noble reports this year there has been an excellent line-up of hardback books, resulting in an uptick in book sales. Fifty Shades of Grey has been one of the stellar performers, flying off bookshelves.

In my opinion, e-publishing enables new authors to get exposure and build a following. Success in the e-market can lead to success in the traditional book market. It is an encouraging time for new writers. Afterall, Fifty Shades of Grey is the author’s first novel.

Barnes & Noble Says Print Books Still Top Sellers


Barnes & Noble reports in-store book sales were up 4.5% in the last quarter. Despite this uptick, Barnes & Noble is still operating at a loss.

E-books are expected to be the future of publishing. Nevertheless, print books still outsell e-books in today’s market.