Tag Archives: marketing your book

Using Twitter to Find New Readers for Your Book


Best selling author Jonathan Gunson offers the best advice I found today on using Twitter to find readers. As Gunson says, the technique is “smack your forehead” simple.

After you have read an excerpt of Gunson’s advice below, you will want to see what else he has to offer, so go here:

http://bestsellerlabs.com/how-to-find-readers-on-twitter/

 re-blogged from Jonathan Gunson (with permission)

Readers Can Be Found By Using Twitter Search

The method is to type into Twitter’s search panel certain words and phrases that readers of your fiction genre might be using in their Tweets.  Doing a few of these searches will start to reveal readers of that fiction genre in significant numbers.

Then just go through the search results and follow those readers that you feel belong to your book genre, based on what they say in their Tweets.  Many of them will follow you back.

Here are three suggested search methods: 1:  Search using the names of successful authors in your fiction genre.

Hostile Hospital By Lemony Snickett This approach finds the readers of successful authors in the same genre as you.

For example, if you’re a YA author, you might search for author “Lemony Snicket”, who writes the hugely popular YA series ‘A Series of Unfortunate Events’.

This search will reveal readers in the YA fiction genre, because many of the Tweets will clearly be from people Tweeting about their “Lemony Snicket” reading experience.

lemony snicket readers

Simply go through the search results and pick out the users who are obviously YA readers in your genre.   Click on the names you like, and their profile will pop up – then click each one to follow them.  (The idea being that many of them will follow you back.)

Note:  When searching, remember to click the “All” link at the top so you can see all the Tweets that include a particular phrase, not just the most popular.

For more on this subject, visit Jonathan Gunson’s website.

Writer Karen Gadient on Twitter and Marketing


Karen Gadient, who is both an author and graphic designer, has been a Twitter user for five years. She has watched the evolution of Twitter into a marketing madhouse and shares a thought on how to make your Twitter presence more meaningful to your readers. She says:

 Too many people just push their work. True marketing is about YOU more than what you do. When people like a person, they begin to like their work. By the ocean of BUY MY BOOK spam out there in the Twitterverse, I wonder if others even see Twitter like I do.

The Newspaper Inter-view


One of our Writers of the Desert Rose Cafe members started the ball rolling on marketing. He used an inside contact to connect me to the head librarian in charge of programming. That conversation led me to volunteer our writers for library programs. The librarian offered to refer news of the release of  Writers of the Desert Rose Cafe, An Anthology to her press contact at the local newspaper. Consequently, a reporter from the Lifestyles section called me to schedule an interview.

I invited our publisher Acorn Book Services to attend the interview. This turned out to be a good move for many reasons that I’ll share in a minute. My thought when inviting the publisher was as a thank you for helping us and sharing a bit of the limelight.

During the course of an hour-long interview, I learned that the reporter attended the same seminar at the library where I first collected names to form Writers of the Desert Rose Cafe. That coincidence warmed him to us because he had first hand knowledge of our origins. That piqued his curiosity about how we moved from a start-up organization to a published entity in a relatively short period.

Further, the reporter was on a first-name basis with our publisher. The publisher offered to place an advertisement on the same page as the article in the newspaper. That financial incentive is apt to generate a better place on the page and a longer article than our group would get on its own. The reporter also proposed sending a photographer to the next meeting to snap a some candid photographs of the working group to go with his article. Photos are eye-catching and will draw attention to the article.

Finally, our most organized member and I took the publisher to lunch after the interview to discuss costs for producing print versions of the book. That led to conversation about select members appearing at a writing seminar as members of a panel during a teaching segment. Mr. Organization will not let that opportunity fall through the cracks. He’ll stay on top of it to be sure the writers group seizes every chance to promote our endeavors.

Do you see how that works? Chances are if I cold-called either the library or the reporter directly, the response would have been less successful. But by networking through personal connections and utilizing the special talents within the group, Writers of the Desert Rose Cafe will get free publicity both through the news story and through the local speaking circuit.

Commercial success for writers is like success for politicians. It all starts locally.  I am keeping my fingers crossed that the exposure translates to sales!

Anthology cover

http://www.amazon.com/Writers-Desert-Cafe–Anthology-ebook/dp/B00ARYTOYC/ref=sr_1_1?s=books&ie=UTF8&qid=1357500066&sr=1-1&keywords=writers+of+the+desert+rose+cafe

http://www.barnesandnoble.com/w/writers-of-the-desert-rose-cafe-an-anthology-fay-moore/1114018983