As a Writer, What If I Am Just Average?

On WordPress, I continue to be amazed by the collection of talent. Sometimes an author’s writing floors me with its power, cleverness, raw emotion or beautiful use of language.

I am none of those things. I am a nerd who can correctly string together a series of words. As a writer–as a word artist–I am average.

How then do I expect to compete in the commercial marketplace? The same way an average employee competes in the workplace. By showing up. By giving my best effort. And like a tidal wave, by sheer volume. A dose of self-promotion is important, too. If I don’t market, I won’t sell. (Please don’t stop reading here. The best of this post is yet to come.)

I’ve said this before and I will say it again: throw enough at a wall and something will stick.

Part of succeeding as an average writer is finding my audience. I do that by writing in all the ways that appeal to me–short stories, haiku, flash fiction and novels. (In 2013, I hope to add internet content to the list.) Then I analyze. Of those things I like to write, what are people reading?

I need to look at my statistics. What do statistics tell me about what readers like in my work? Is it my true confessions? Is it self-improvement or how-to articles? Pop culture? Or factual pieces? Humorous stories? The off-the-wall?

Success is finding the match of my abilities with a need in the marketplace.

Ask the reader.

So I am asking you right now. What do you like best about this blog? Why do you stop by? Is there something which you’d like to see more often? Any answer is a helpful one. Silence hurts. So tell me something, anything, that will make this blog a better experience for you. Even if it is what you don’t like. Say, “Fay, dump this. Keep that.” Bring it on. Help me get better.

For me, that’s what it is all about. The best part is serving, helping, pleasing you, the reader.

The next best part is getting good enough to earn a paycheck! But that’s another post for another day.  🙂

The Anthology Is Going to Press

Within the week, the Writers of the Desert Rose Cafe Anthology will be in the hands of Acorn Book Services for formatting. Within the month, the e-book will be available for sale on Amazon.com.

The anthology integrates the varied writing interests of the authors into a fast and easy read.  There’s something for everyone: young adult to inspirational to fantasy to adult fiction to poetry to ultra-short story (such as 33- or 55-word stories). Whatever your tastes in reading, the anthology offers enough variety to satisfy.

Sound like an advertisement? It is.

Naturally, I hope you will read the anthology and share feedback with me. Your feedback helps the writers of Desert Rose Cafe to improve and grow. Criticism is welcomed when it is meant to help.

The project itself drove several of the authors out of a comfort zone. Writing within a group setting is very different from writing alone. For a couple of the writers, the process of publication is a first experience. Others have years of creative expertise. One of our own developed the book cover with group input. Members assumed varying responsibilities such as editing, content organization, setting timelines and the like. The satisfaction of bringing the projection to completion is almost at hand.

As an aside, one of our authors has Asperger’s Syndrome, a developmental disability that affects one’s ability to socialize and communicate effectively with others. Can you imagine the huge satisfaction that writer is feeling right now?

Now the marketing begins, along with the next learning curve for some of us. When the e-book is available to purchase, I’ll share where to buy it.

As I learn what works and what doesn’t on the marketing side of the venture, I’ll share those lessons, too.

Later, ‘gator.

When To Stop Writing

A few days ago, I finished rewriting on my contributions to The Writers of the Desert Rose Cafe Anthology. I sent my revisions to the members who collate the contributions into the final manuscript. The volume will be turned over to Acorn Book Services for formatting and uploading to the marketplace for e-books. (Hopefully in December.)

I received a couple of specific criticisms from the publisher on two of my pieces. However, I revised almost every story, including my biographical paragraph.

After re-reading the pieces multiple times, I wanted to yank out several of my entries because now I hate them. I don’t want them published under my name. They aren’t perfect. They aren’t mature. They bore me. Some are pablum.  Pablum suggests simplistic writing.

I tell myself. “This is a first effort, so the stench of the amateur shouldn’t surprise anyone.” That’s my scared self speaking.

I’m delighted that the editor suggested changes to improve stories. Consequently, there are two or three pieces I think deliver entertainment for the reader. Satisfactorily. Worth the price of admission. Maybe leaving the reader curious about what comes next from this author.

And I grew. As an author. As a wordsmith. As a human being. As an experimenter.

Striving to make something excellent is good, to a point.  Sometimes a writer rewrites and rewrites, seeking perfection in a piece. But there  does come a time to stop: stop reworking, stop criticizing, stop touching up. At that point, it’s time to publish and let the chips fall where they may. It’s time to face the music.

Am I ready for the commercial press? Book buyers will vote. Readers will tell me.

If my collection of work is a screw up,  I hope a reader is brave enough to spell out specifics for me, not just the critique “I don’t like it.”  It’s the “I don’t like it because. . .” that helps me improve the next time.

Throw Enough at the Wall. . .

. . . and something will stick.

I used that quotation in yesterday’s response to Rarasaur. Immediately, I knew I had to share a motivational thought with you.

Having several irons in the fire can be a good thing, providing you are continually working to complete the projects. Eventually, you will finish a project, then another, then another. As a writer, this means that you will end up with several salable items.

This tactic only works for folks like me whose brains like to jump from one thing to another to avoid boredom. It won’t work for those who start things, but never finish them. You have to finish the projects. It’s finishing them that brings a pay day.

Rarasaur has a good method. She has a list and a concrete goal for each item listed; for example, creating one idea a day for thirty days for a book project. At the end of a month, she will have thirty possibilities to consider for her next writing project. Of the thirty on her list, one is bound to seize her imagination.

You may want to try the “many irons” approach to see if it works for you. The key to success is devising your own method to complete the projects on your list.

Think Big–The World Is Your Market

Books are luxuries. In really tough times, in struggling economies, households spend money on necessities, which normally do not include books. Books on the dollar table in retail outlets or the $.99 list on e-sellers may be an occasional exception.

So if times are tough at home, where can an author go to sell books?

Answer: Go where the money is.

Today the money is in places many American authors may overlook as markets: Singapore, Australia, Scandinavia, Czech Republic. These are places where economies are healthy, stable.

Armstrong Economics reports:

Last year, Singapore’s GDP per capita was about $57,000. In 1965, it was about $493. On GDP per capita, it has comfortably surpassed Australia in wealth. Singapore is on the rise to rapidly become the world’s wealthiest country.

Southeast Asia is emerging as the bright spot is an otherwise darkening global future.

You, as writer, are in the business of selling your material. Keep your mind open to possibilities.

Readers Want A “Fun, Fast Read”

E-reader owners share a common characteristic: as a group, they want a fun, fast read. Consequently, the length of the traditional novel is shrinking for e-books, from the print book standard of 80,000 to 120,000 words to the shorter e-book equivalent of 50,000 to 60,000.

E-reader owners often read on the fly–on the beach, on the plane, in the car, on the train, on vacation. These readers, as a group, prefer books that can be read quickly, in a day or two.

The new author who figures this out has a couple of advantages.

First, traditional print publishers are slow to offer titles in e-format. Print publishers dislike the e-publishing industry and resist aiding its development. Only best sellers in tree books get quickly converted to e-books. New authors who contract themselves to a traditional print publisher may never see their titles in e-format until their contract expires, reducing the writer’s exposure in the marketplace.

In negotiating terms with the traditional print publisher, new writers should retain e-book rights or require the return of the rights to the author if the print publisher doesn’t exercise the option to e-publish the book within a set time frame.

Second, an author can produce more material for sale in the e-book environment. In theory, a writer can produce two 50,000 word books in the same time it takes to create one 100,000 word manuscript. A smart writer will find a way to cut a longer manuscript into two connected stories, and have two stand alone books for sale simultaneously. Readers who like one book are going to buy the other.  It doubles the creator’s income.

Finally, readers who own electronic devices also buy short stories. A typical 7,000 word short story can be sold via e-booksellers like Amazon.com.

I hope you have found a few helpful strategies here for your own book business.

Sell Your Short Story–Boost Your Book Sales

Are you working on a novel? Is it taking forever to complete? Are you growing weary of working on it?

Take a break and write a short story with one or more of the same characters in your book. You may find it helpful in more ways than you think possible. First, it is a diversion from your novel, yet keeps the characters of the novel fresh in your mind. Second, sale of the short story assists the sales of your novel when you release it. Third, you can sell your short story for supplemental income.

West Virginia author Lauren Carr created a 7,000 word short story called “Lucky Dog.” The dog in the story, named Gnarly, is a regular character in her Mac Faraday mystery series. She intended to print the story as a promotional giveaway during book fairs.  A series of fortunate events led her to e-publish the story for $.99. Since then, her short story sales have pushed her novel sales up in multiples. (Visit her web page at http://mysterylady.net/Mac_Faraday_Books.html.)

The short story, sold at a low price point, gets your work into the hands of readers unfamiliar with you. If they like your story, they will look for more works written by you. In Carr’s experience, readers who liked Gnarly, the” Lucky Dog,” bought her mystery books that featured Gnarly. The sale of the short story ended up boosting the sales of her novels.

That’s called smart marketing!