Karen Gadient, who is both an author and graphic designer, has been a Twitter user for five years. She has watched the evolution of Twitter into a marketing madhouse and shares a thought on how to make your Twitter presence more meaningful to your readers. She says:
Too many people just push their work. True marketing is about YOU more than what you do. When people like a person, they begin to like their work. By the ocean of BUY MY BOOK spam out there in the Twitterverse, I wonder if others even see Twitter like I do.