Marketing My Novel, Step 1

While I am going through the editing and re-write process, which is far lengthier than I anticipated, I have developed a marketing plan for my novel. Remember, as a self-published author, I wear two hats: writer and businesswoman.

My marketing plan–which is a work in progress–is designed to give readers a taste of my writing style before the release of my novel. How so?

I authored an 8000+ word suspenseful short story named “Strange” which I am releasing soon on Amazon.com. The cover art has been commissioned.  When released, the story will sell for 99 cents.

Hopefully, readers will sample my story and decide that  they would like to read Moore (pun fully intended) writing from me. The next step is to release the novel–shortly after releasing the short story–before those who enjoyed “Strange” forget about me.

I may have made a mistake in this by-the-seat-of-my-pants marketing plan. I want to share my mistakes with you, so you can learn from them and avoid them in your own marketing.

My short story “Strange” involves death, but not murder. It is suspenseful, but in a different way than my murder mystery novel.  The characters in the short story are nothing like the characters in the novel.

In hindsight, I think I should have written a murder mystery short story using a main character from my murder mystery novel. That would not only introduce the reader to my writing style in the up-coming novel, but would have hooked them into getting to know one of the characters.

Hmmm. If I am a smart cookie, I will do that anyway. I will write another short story to introduce a main character from the novel–maybe two short stories, each focusing on a different character–and e-publish them to whet the taste of readers for the novel.  That way, if a reader likes the short story and the character, the reader can buy the novel.

I like that plan. Now, where am I going to get the time to do it? That’s a post for another day.

 

SAVE IT!

Yesterday we learned from Cindy McDonald how to make a book trailer for posting on YouTube. After posting Cindy’s informative piece, I detoured to Twitter to read tweets from other authors. I came upon a sad tale of woe from poet John Geddes:

John Geddes‏@JohnJGeddes19m

Deb mistakenly deleted A Familiar Rain book trailer from YouTube and sadly we didn’t have it saved…I can’t believe we didn’t save it

LESSON OF THE DAY: ALWAYS SAVE IT!

Guest Post from Cindy McDonald of The Unbridled Series

Uber thanks to Cindy for sharing with us on a topic I know absolutely nothing about, but which is getting more and more important for authors. It’s all about exposure. (Cue face blushing.) Um, let me rephrase. It’s all about putting it out there. (Cue redder face blushing.) Big gulp. It’s about creating a video trailer to promote your book via YouTube and other video sites. Take it away, Cindy:

Have you taken a look at the book trailers on YouTube? Some are really cool, terrific graphics, very exciting. And some are well…not so cool. Book trailers are the latest tool for authors to use to put their books in front of potential audiences. Great! Another way to advertise my book—Lord knows drawing readers in is a major obstacle for authors, and a book trailer may just be the boost that my novel or series needs, right?

Whoa! Slow down cowboy, because I’ve got a tale to tell, and it ain’t pretty. My first book DEADLY.COM was getting ready to release last September, and I just couldn’t wait. I knew exactly how to get the proper attention for my new series—a book trailer! Hey, if Spielberg can do it, so can I.

The trap was set. Me—the idiot—was going to set out to film a book trailer. So, I rented a fellowship hall at a church, and then I placed this ad on Craig’s List for an actor:

Audition on June 22 for an actor: Dark-haired ruggedly good-looking between the ages of 25-30 to film a book trailer. Will provide food, and a DVD as payment. Please send resume and a head shot with response. Will provide time and location for audition, if qualified.

Wow! I got quite a few responses—who knew there were so many good-looking men out there willing to work for food and a DVD? Impressed? Don’t be.  Only three of the twelve actors that qualified for the part actually showed up, and let’s just say that pictures can be VERY deceiving!

The first actor that showed up right on time for the audition did indeed have dark hair. He was more photogenic than he was good-looking, but that wasn’t the biggest problem. He couldn’t have been more than five feet tall, and he weighed about one-ten. He was a pip-squeak, and his acting skills were….to be kind…not very good.

The second actor that walked through the door did not fit the bill at all. In fact, he had sent in a bogus head shot just to get an audition! The man must have been sixty-five, although he claimed to be forty-two. When I explained to him that he was simply too old, and too grey, and too wrinkled, he said, “I’m an actor, honey. I can act younger.” Seriously, buddy? Needless to say, he was asked to leave…quickly.

Ahhh, but the third actor that came through the door was just right. He was tall, dark, and very ruggedly handsome, and his acting was much better than the first. Good thing, because they were the only three to show up for the audition.

Okay, cut me a break, Spielberg probably gets a much better turn-out when he holds auditions, but this wasn’t a shot at fame and fortune—it was food and a DVD. Anyway, this was working! So, I rounded up a film crew, rented camera equipment, and went to a nearby stable that had white fencing for as far as the eye could see to ask permission to film. They were thrilled to let me film. I own a horse farm, but my fencing is black, and in my book series, Westwood Thoroughbred Farm has white fencing—details, have to stick with the details.

Viola! I was ready, and on a sunny, hot day last July I met my camera crew and the handsome actor at the farm to film the trailer. I had a blast! I was doing something that I had never done before. As a professional dancer and choreographer for twenty-six years, I had worked many stage productions, but this was an entirely different ball game—or should I say “project”. It took a mere two hours to film the short trailer, and within two weeks the trailer was on YouTube. God, did it stink! It was awful! At my publishing manager’s request, I removed it from cyber space.

Okay, now I’ve written two more books of The Unbridled Series, HOT COCO and Dangerous Deception, and I really, really, want one of those cool book trailers, but what’s an author to do? Those baby’s are expensive. But then out of the blue the break that I’d been waiting for happened: One of my FB friends who is also an author posted a link to a website where you can make banners and trailers. I was on it within moments, www.bannersnack.com. My daughter and I made a trailer for Dangerous Deception,HOT COCO, and then one for my first book of the series, DEADLY.COM—they turned out great! Hey, they were cool! But they didn’t have any background music—bummer. So my daughter started playing around with the Windows media file right on my lap top—she made two fabulous trailers right there on the lap top with terrific music for the background. It was easy, it was free, and I was so much happier with result. We uploaded them onto YouTube.  Who knew? Oh well, lessons learned.

Am I getting the exposure that I so desired when I filmed that disastrous trailer? Well…no, but I’ve got two book trailers that I’m very happy with, and my daughter and I had an absolute blast creating them.

You can view my trailers on the “books” tab on my website: http://www.cindymcwriter.com/

We’re not done yet. My next book from The Unbridled Series, AGAINST THE ROPES,  is set to release in June, my daughter and I will be creating a trailer for the new book very soon, and you will be able to find it on the “coming soon” tab on my website—an excerpt from the book is already there for you to read.

If you’ve been thinking about a trailer for your upcoming book or one that you’ve already published, I hope that I’ve given you the tools to create one. And if you do, have a great time!

Yesterday

It has taken me a little time to get situated in my new digs for my writing vacation. But the plan is working. I am writing!

I have completed a 7,200 word mystery short story. It is slated for publication with the works of other mystery writers in an anthology. The anthology will be used as a promotional giveaway at a writers’ conference. My goal is to have my novel done and ready for distribution/ sale at the same conference. My publisher Acorn Book Services is putting together the anthology to promote its stable of authors.

There has even been some talk about my sitting on a panel of new authors during the conference. That will only happen if I get the %$#@ book finished.

To that end, I wrote 1,000 words today on the novel. Since it has been MONTHS since I touched the manuscript, I had to read four chapters to reacquaint myself with the story line and characters before I could type a single word.  I made a vow to NEVER AGAIN let a book sit in the middle of writing it. It is too difficult to resume  the momentum of the story line once time passes.

So, Day 1 I chalked up 1,000 big ones. Onward and upward. . .at least I hope the tally keeps going up. My true confessions here will let you know if I keep my commitment. The plan is to write Monday through Friday, just like a real job. On the weekends I will reward myself. The size of the reward depends on how much writing I do.

The last time I touched the novel, I left things hanging in the middle of chapter thirteen. So I’d say I am about half way through the story. I have a bit more suspense-building to do in the tale, a few more twists and turns, before I can start wrapping it up.

Stay tuned.