Tag Archives: promotional

Writer Karen Gadient on Twitter and Marketing


Karen Gadient, who is both an author and graphic designer, has been a Twitter user for five years. She has watched the evolution of Twitter into a marketing madhouse and shares a thought on how to make your Twitter presence more meaningful to your readers. She says:

 Too many people just push their work. True marketing is about YOU more than what you do. When people like a person, they begin to like their work. By the ocean of BUY MY BOOK spam out there in the Twitterverse, I wonder if others even see Twitter like I do.

More Cover Design AND Video Marketing Ideas for Your Book


Today I found the blog of “Ink Slinger in Inner Space” Karen Gadient. She is both author and  graphic designer. A single post on her blog stimulated this entry.  Karen designed the cover jacket for a recently released science fiction book.

Stimulating Thought Number One: Here’s another source for an illustrator for either cover design or for the innards of a picture book. Mark this post for future reference. Karen has a portfolio tab on her blog. I loved the quality and detail of her art. The art on the book cover shows another dimension to her style–her diversity–since the cover is completely different from the illustrations in her portfolio.

Link: http://karengadient.com/2012/11/02/debris-dreams-the-kickstarter-book-trailer/

Stimulating Thought Number Two: Karen provides a link to the young author’s promotional video trailer for his book. What?! Promotional video??? I thought video trailers were solely for hyping movies or rock albums. What do I know? Not much, evidently. Now young authors are using YouTube and such to distribute promotional videos touting their books. Brilliant. Free Advertising. And if you are clever or creative enough, you sell books!

Stimulating Thought Number Three: An author can ask for money for marketing from the public. Karen introduced me to Kickstarter, a web site devoted to connecting artists of all sorts with persons interested in funding the arts. Indie authors needn’t starve to promote a quality project. But I’ll write more about Kickstarter in a future post.

Wow, Karen! All those great ideas from a single post! Thank you!