Tag Archives: self-promotion

Super Seminars for Those Who Write


Lauren Carr

Internationally Best-Selling Author and Publisher 

OPERATION: Promote Your Book & More Internet Marketing That Works! Saturday, 3/21
Author and Publisher Lauren Carr and critically-acclaimed author Cindy McDonald have worked with many authors who have become paralyzed with uncertainty when it comes to marketing their books. For this reason, they have gotten together to offer an all day workshop designed to break everything down for authors.
Time will be spent teaching writers how to build and project the right image for their website, as well as learning how to use Twitter and Facebook effectively.
Visit Acorn Book Services for more information about OPERATION: Promote Your Book & More workshop.Online registration and payment is available

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Advanced Registration is highly recommended. (Workshop will be cancelled and refunds issued if a minimum registration is not reached by March 10).

Dates: Saturday, 3/21/2015

           9:00 am-4:00 pm (lunch included)
Place:   Oakland Church              70 Oakland Terrace              Charles Town, WV 25414
Cost: $65 before March 10

  $75 After March 10

Click the PayPal Button to Sign Up Now for OPERATION: Promote Your Book & More

 

Writing That Bucket List Novel Sat. 3/14/2015: 9:00 am-12:00 pm Second Session: 1:00 pm-4:00 pm
Is “Write a Book” one of the things on your bucket-that list of things you want to do before you kick the bucket? Got a story in your head that you’ve always wanted to write?  Thought about writing the great American novel?  Or just a memoir to pass to your grandchildren?
If you’ve got “write a book” on your bucket list, this is the class to get you started.  Best-selling author Lauren Carr will share her experience in writing and publishing to get you started on your story. In this three-hour workshop, Lauren will pass on the secrets that most professional authors had to learn the hard way about how to check “Write a Book” off that list. Among the secrets she will divulge:

  • Where and How to Get Started on Your Book
  • Making Time for Writing
  • Identifying Time-Thieves
  • Getting Past the 40-Page Block
  • The Secret Behind Getting Over Writer’s Block

Date: Saturday, March 14, 2015

Time: 9:00 am-Noon (First Session)

          1:00 pm-4:00 pm (Repeat Session)

Place: Clarke County Parks & Recreation

    225 Al Smith Circle     Berryville, Virginia 22611

Cost: $45 

To register or for more information: Visit Clarke County Parks and Recreation website or call   540-955-5140.

10+ Most Common Mistakes Made By New Writers Sat. 4/11: 9:00 am-12:00 pm
9:00 am-12:00 pm: Book Writing: 10+ Most Common Mistakes Made By New Writers

Does your book suffer from Good-Parent Syndrome? Do you know what your crutch word is?  Lauren will discuss all of these topics, and other writing errors that can negatively impact your book’s success, during her four-hour presentation entitled: 10+ Most Common Mistakes Made By New Writers (Grammar and Punctuation Are Not On the List).

Date: Saturday, April 11, 2015  

Time: 9:00 am-Noon 

Place: Clarke County Parks & Recreation            225 Al Smith Circle

           Berryville, Virginia 22611  

Cost: $45 

The above date for this workshop is currently tentative. Contact Clarke County Parks and Recreation for the final date. To register or for more information: Visit Clarke County Parks and Recreation website or call 540-955-5140.

How To Be A Successful Author Without Getting Dressed  Sat. 4/11: 1:00 pm-4:00 pm
1:00 pm-4:00 pm: Book Publishing: Authors in Bathrobes: How To Be A Successful Author Without Getting Dressed

 

Every writer dreams of big book events in book stores with lines going out the door. Unfortunately, for 95% percent of published authors, this is not a reality. It is not uncommon to have a book event and have no one show up. Today’s technology has made it possible for authors to gain a following, and make money with very little overhead and without getting dressed.

In this presentation, author and publisher Lauren Carr will discuss how writers can now walk through the doors that have opened to not only write and publish their own books, but how to do it successfully-without getting dressed!

Date: Saturday, April 11, 2015  

Time: 1:00 pm-4:00 pm 

Place: Clarke County Parks & Recreation

   225 Al Smith Circle

   Berryville, Virginia 22611

Cost: $45 

The above date for this workshop is currently tentative. Contact Clarke County Parks and Recreation for the final date. To register or for more information: Visit Clarke County Parks and Recreation website or call 540-955-5140.

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Acorn Book Services 415 Moonridge Lane
Harpers Ferry, West Virginia 25425
If you’re a budding writer, or even published author who wants to learn more about being successful in today’s publishing arena, then come out out. Take note of the deadlines and which courses you need to register for.
I look forward to seeing your there!

Three Books in Twelve Months


My publisher Lauren Carr is also an author. In the past six months, she has released two books. Her birthday is coming up. Do you know what she is doing to celebrate? She is spending the day writing on her next novel. My bet is, that by summer, she releases another book. That means she will have written three books within a year.

Several successful authors are prolific–meaning they write more than the traditional one book per year. If the authors are managed by a traditional publishing house, they have to use pen names to put out the extra works.

The luxury of self-publishing or independent publishing is no one restricts your output under your own name except you.

Remember, the statistics say that momentum in book sales doesn’t kick in until the author has three to five titles published.

Do you want to wait three to five years to get that momentum going? I don’t know about you, but I’d like to speed that process along by writing and releasing more than one book per year.

Of course, I am not one to talk, given I have plodded along on my first novel for two years. I hope that my history of writing at a snail’s pace is about to change.

 

 

Writer Karen Gadient on Twitter and Marketing


Karen Gadient, who is both an author and graphic designer, has been a Twitter user for five years. She has watched the evolution of Twitter into a marketing madhouse and shares a thought on how to make your Twitter presence more meaningful to your readers. She says:

 Too many people just push their work. True marketing is about YOU more than what you do. When people like a person, they begin to like their work. By the ocean of BUY MY BOOK spam out there in the Twitterverse, I wonder if others even see Twitter like I do.

Hints for Using Twitter by Guest Author Shelton Keys Dunning


My recent remarks about learning to use Twitter sparked a terrific response from author  Shelton Keys Dunning (https://twitter.com/SheltonKDunning). Thank you, Shelton, for sharing helpful information for writers everywhere:

When my editor told me I needed to do the Twitter thing, I thought, what’s she smoking? I made fun of Twitter, calling those that used it twits. But she introduced me to another platform Tweetdeck (Twitter, only better) and I actually find I like the format better: http://www.tweetdeck.com

There’s also a Tweetdeck app for your smartphone that is set up the same way. You can break up your follows and topics into handy-dandy columns and set up alerts and what not. It’s fairly user friendly, but if you run into any trouble let me know. A good hashtag to follow for writers if you haven’t already come across it is #amwriting

I’m happy to see you in the Tweetsphere. I’ve only been here for a year so I’m not an expert, but it is fun if you know what to look for.

The Newspaper Inter-view


One of our Writers of the Desert Rose Cafe members started the ball rolling on marketing. He used an inside contact to connect me to the head librarian in charge of programming. That conversation led me to volunteer our writers for library programs. The librarian offered to refer news of the release of  Writers of the Desert Rose Cafe, An Anthology to her press contact at the local newspaper. Consequently, a reporter from the Lifestyles section called me to schedule an interview.

I invited our publisher Acorn Book Services to attend the interview. This turned out to be a good move for many reasons that I’ll share in a minute. My thought when inviting the publisher was as a thank you for helping us and sharing a bit of the limelight.

During the course of an hour-long interview, I learned that the reporter attended the same seminar at the library where I first collected names to form Writers of the Desert Rose Cafe. That coincidence warmed him to us because he had first hand knowledge of our origins. That piqued his curiosity about how we moved from a start-up organization to a published entity in a relatively short period.

Further, the reporter was on a first-name basis with our publisher. The publisher offered to place an advertisement on the same page as the article in the newspaper. That financial incentive is apt to generate a better place on the page and a longer article than our group would get on its own. The reporter also proposed sending a photographer to the next meeting to snap a some candid photographs of the working group to go with his article. Photos are eye-catching and will draw attention to the article.

Finally, our most organized member and I took the publisher to lunch after the interview to discuss costs for producing print versions of the book. That led to conversation about select members appearing at a writing seminar as members of a panel during a teaching segment. Mr. Organization will not let that opportunity fall through the cracks. He’ll stay on top of it to be sure the writers group seizes every chance to promote our endeavors.

Do you see how that works? Chances are if I cold-called either the library or the reporter directly, the response would have been less successful. But by networking through personal connections and utilizing the special talents within the group, Writers of the Desert Rose Cafe will get free publicity both through the news story and through the local speaking circuit.

Commercial success for writers is like success for politicians. It all starts locally.  I am keeping my fingers crossed that the exposure translates to sales!

Anthology cover

http://www.amazon.com/Writers-Desert-Cafe–Anthology-ebook/dp/B00ARYTOYC/ref=sr_1_1?s=books&ie=UTF8&qid=1357500066&sr=1-1&keywords=writers+of+the+desert+rose+cafe

http://www.barnesandnoble.com/w/writers-of-the-desert-rose-cafe-an-anthology-fay-moore/1114018983

Anthology Sales Update


Without any serious marketing as such,  Writers of the Desert Rose Cafe (Hmmmm. Is that singular or plural?) has sold 35 copies of the anthology to date.

And there are two reviews written and posted on Amazon.com. Reading the reviews was exciting. It gave insight and feedback to us on our work.

The sales break down like this:

Amazon.com 34 copies sold

Barnes & Noble 1 copy sold

Several copies have been purchased by the dining patrons of the Desert Rose Cafe. Owner Rose Harris reported there is a lively interest in the book and how the group came to publish it.

Perhaps, in the near future, there will be a “Meet the Writers” event, which may garner a bit of newspaper coverage. That event, or a complimentary newspaper article, may yield a couple of more sales.

What can be done now to sell books?

I have to buckle down and prepare press releases. All of the writers group members need to promote the book on their own social media, blog or web site. This year, I postponed sending out my Christmas letter. I want to write a New Year’s letter and include a promotional blurb in it about the book. Next, I need to put on my thinking cap to figure out other ways to exploit the “local writer” designation.

In sales, they teach you to sell first to family, then to friends or acquaintances, then to neighbors or the local market, then beyond. Until a writer has established himself, the likeliest buyer is someone who knows him or knows of him.

Finally, I need to utilize the “store” component here on WordPress. Obviously, visitors to this site should be able to buy the book.

The lesson in all of this?

Sales don’t magically happen for an author. To sell books, an author has to promote his or her books. That means getting creative so that whatever selling the writer does is effective and affordable.

Writers hate marketing. However, it is a necessary evil, especially for the new author.

Don’t overlook the sales that can be generated by friends or family. Word of mouth is always the best sales tool. A person who reads and likes your book is the most credible advertiser. Ask for help to promote your book.

I would love to hear from other independent authors about the success you’ve had selling your books. Please share the lessons you’ve learned, the mistakes you’ve made or the tactics that have succeeded. In what venue did you sell the majority of your books? Where did things fizzle? What was hard? What worked well?

Talk to me.  I am all ears.

Evolution of a Cover: A Study in Design


Behind-the-Scenes: Early Cover Designs.

A special thanks to the author of aftermathasagabegins.wordpress.com who shares the evolution of the cover of his book from his first concept sketch through influences of other artists to his final design. It’s interesting to follow how the reality evolves from the first idea in the writer’s mind to the final interpretation.

As writers, we create beyond the words on the pages. Finding the right artist to help us translate our story into an encapsulating image is a labor unto itself. I appreciate this little look behind the scenes to prep me for what lies ahead.

Are you on the verge of e-publishing or self-publishing your book? You may want to read the article by using the link above. The more input you get, the better your output will be.