The Newspaper Interview Is in Print

RE-RUN OF MARCH POST

JUST WANT TO REMIND YOU, YOU CAN BUY THE ANTHOLOGY USING THE LINKS AT THE BOTTOM OF THIS POST.

OUR 30-YEAR-OLD MEMBER MISSED THE PHOTO OP. SHE IS VERA SINES-KLANK.

http://www.herald-mail.com/lifestyle/hm-the-writers-of-the-desert-rose-cafe-discuss-themselves-and-their-first-anthology-20130228,0,7573201.story?page=1

Wow! In my little writer’s hideaway, I got a phone call to tell me the newspaper interview was published March 3. Not only was it printed in the local newspaper, but it is available on-line, too. The link is above. I don’t know how long they keep on-line articles floating in web-space, so look now.

(The photo was taken by staff photographer Joe Crocetal of The Herald-Mail newspaper in Maryland. The dark-haired one on the top left of the overhead shot is me.)

We received 5 pages of publicity in the on-line article. How lovely!

In case you are hearing about this for the first time, let me give you background. I am a member of Writers of the Desert Rose Cafe. We published an anthology in late December 2012. The book is available on Amazon.com and Barnes and Noble (on-line only) at a very affordable price. If you have an interest in a sneak preview, click the Amazon link below. The Barnes and Noble link is also available for you with Nook readers.

http://www.amazon.com/Writers-Desert-Cafe-An-Anthology-ebook/dp/B00ARYTOYC

or

http://www.barnesandnoble.com/w/writers-of-the-desert-rose-cafe-an-anthology-fay-moore/1114018983

Writer Karen Gadient on Twitter and Marketing

Karen Gadient, who is both an author and graphic designer, has been a Twitter user for five years. She has watched the evolution of Twitter into a marketing madhouse and shares a thought on how to make your Twitter presence more meaningful to your readers. She says:

 Too many people just push their work. True marketing is about YOU more than what you do. When people like a person, they begin to like their work. By the ocean of BUY MY BOOK spam out there in the Twitterverse, I wonder if others even see Twitter like I do.

Anthology Sales Update

Without any serious marketing as such,  Writers of the Desert Rose Cafe (Hmmmm. Is that singular or plural?) has sold 35 copies of the anthology to date.

And there are two reviews written and posted on Amazon.com. Reading the reviews was exciting. It gave insight and feedback to us on our work.

The sales break down like this:

Amazon.com 34 copies sold

Barnes & Noble 1 copy sold

Several copies have been purchased by the dining patrons of the Desert Rose Cafe. Owner Rose Harris reported there is a lively interest in the book and how the group came to publish it.

Perhaps, in the near future, there will be a “Meet the Writers” event, which may garner a bit of newspaper coverage. That event, or a complimentary newspaper article, may yield a couple of more sales.

What can be done now to sell books?

I have to buckle down and prepare press releases. All of the writers group members need to promote the book on their own social media, blog or web site. This year, I postponed sending out my Christmas letter. I want to write a New Year’s letter and include a promotional blurb in it about the book. Next, I need to put on my thinking cap to figure out other ways to exploit the “local writer” designation.

In sales, they teach you to sell first to family, then to friends or acquaintances, then to neighbors or the local market, then beyond. Until a writer has established himself, the likeliest buyer is someone who knows him or knows of him.

Finally, I need to utilize the “store” component here on WordPress. Obviously, visitors to this site should be able to buy the book.

The lesson in all of this?

Sales don’t magically happen for an author. To sell books, an author has to promote his or her books. That means getting creative so that whatever selling the writer does is effective and affordable.

Writers hate marketing. However, it is a necessary evil, especially for the new author.

Don’t overlook the sales that can be generated by friends or family. Word of mouth is always the best sales tool. A person who reads and likes your book is the most credible advertiser. Ask for help to promote your book.

I would love to hear from other independent authors about the success you’ve had selling your books. Please share the lessons you’ve learned, the mistakes you’ve made or the tactics that have succeeded. In what venue did you sell the majority of your books? Where did things fizzle? What was hard? What worked well?

Talk to me.  I am all ears.

As a Writer, What If I Am Just Average?

On WordPress, I continue to be amazed by the collection of talent. Sometimes an author’s writing floors me with its power, cleverness, raw emotion or beautiful use of language.

I am none of those things. I am a nerd who can correctly string together a series of words. As a writer–as a word artist–I am average.

How then do I expect to compete in the commercial marketplace? The same way an average employee competes in the workplace. By showing up. By giving my best effort. And like a tidal wave, by sheer volume. A dose of self-promotion is important, too. If I don’t market, I won’t sell. (Please don’t stop reading here. The best of this post is yet to come.)

I’ve said this before and I will say it again: throw enough at a wall and something will stick.

Part of succeeding as an average writer is finding my audience. I do that by writing in all the ways that appeal to me–short stories, haiku, flash fiction and novels. (In 2013, I hope to add internet content to the list.) Then I analyze. Of those things I like to write, what are people reading?

I need to look at my statistics. What do statistics tell me about what readers like in my work? Is it my true confessions? Is it self-improvement or how-to articles? Pop culture? Or factual pieces? Humorous stories? The off-the-wall?

Success is finding the match of my abilities with a need in the marketplace.

Ask the reader.

So I am asking you right now. What do you like best about this blog? Why do you stop by? Is there something which you’d like to see more often? Any answer is a helpful one. Silence hurts. So tell me something, anything, that will make this blog a better experience for you. Even if it is what you don’t like. Say, “Fay, dump this. Keep that.” Bring it on. Help me get better.

For me, that’s what it is all about. The best part is serving, helping, pleasing you, the reader.

The next best part is getting good enough to earn a paycheck! But that’s another post for another day.  🙂

Evolution of a Cover: A Study in Design

Behind-the-Scenes: Early Cover Designs.

A special thanks to the author of aftermathasagabegins.wordpress.com who shares the evolution of the cover of his book from his first concept sketch through influences of other artists to his final design. It’s interesting to follow how the reality evolves from the first idea in the writer’s mind to the final interpretation.

As writers, we create beyond the words on the pages. Finding the right artist to help us translate our story into an encapsulating image is a labor unto itself. I appreciate this little look behind the scenes to prep me for what lies ahead.

Are you on the verge of e-publishing or self-publishing your book? You may want to read the article by using the link above. The more input you get, the better your output will be.

Uploading the Book to Amazon.com

I got a phone call today from Acorn Book Service that the Anthology has been uploaded to Amazon.com. I don’t think the book is immediately available for sale. Rather, the internal processes inside Amazon.com get set into motion by uploading the manuscript.

Similarly, the book will be uploaded to Barnes & Noble by next week.

Smashwords, I’m told, is much more user friendly, so I will work with one of the other members to upload the manuscript to Smashwords ourselves. That will be a learning experience. Smashwords is a distributor to other e-book retail outlets.

Amazon.com uses a .mobi file format. Barnes & Noble and Smashwords use .epub files. That is one of the services Acorn Book Services provides to the Writers of the Desert Rose Cafe, taking our .doc file and converting it to e-publishing-ready formats.

Next comes the marketing learning curve.

I will share with you how things progress. I’ll share what I learn and the mistakes I make.  We’ll learn together about this thing called self-publishing via the e-book.

Throw Enough at the Wall. . .

. . . and something will stick.

I used that quotation in yesterday’s response to Rarasaur. Immediately, I knew I had to share a motivational thought with you.

Having several irons in the fire can be a good thing, providing you are continually working to complete the projects. Eventually, you will finish a project, then another, then another. As a writer, this means that you will end up with several salable items.

This tactic only works for folks like me whose brains like to jump from one thing to another to avoid boredom. It won’t work for those who start things, but never finish them. You have to finish the projects. It’s finishing them that brings a pay day.

Rarasaur has a good method. She has a list and a concrete goal for each item listed; for example, creating one idea a day for thirty days for a book project. At the end of a month, she will have thirty possibilities to consider for her next writing project. Of the thirty on her list, one is bound to seize her imagination.

You may want to try the “many irons” approach to see if it works for you. The key to success is devising your own method to complete the projects on your list.

Book Cover Design for Indie Authors

Indie author M. S. Fowle struggled getting covers for her own eBooks, so she learned the craft of photo manipulation and the art of cover design to meet her own needs. Then others began to turn to her for help with creating unique book covers.

Thus, Melchelle Designs was born. The business offers premade and custom cover design. If you want to look at a couple of samples of her work, go to the following link:

http://melchelledesigns.com/portfolio/

A good book cover catches the eye of a potential reader. That element of marketing is priceless. Here is a business that can help you.

Think Big–The World Is Your Market

Books are luxuries. In really tough times, in struggling economies, households spend money on necessities, which normally do not include books. Books on the dollar table in retail outlets or the $.99 list on e-sellers may be an occasional exception.

So if times are tough at home, where can an author go to sell books?

Answer: Go where the money is.

Today the money is in places many American authors may overlook as markets: Singapore, Australia, Scandinavia, Czech Republic. These are places where economies are healthy, stable.

Armstrong Economics reports:

Last year, Singapore’s GDP per capita was about $57,000. In 1965, it was about $493. On GDP per capita, it has comfortably surpassed Australia in wealth. Singapore is on the rise to rapidly become the world’s wealthiest country.

Southeast Asia is emerging as the bright spot is an otherwise darkening global future.

You, as writer, are in the business of selling your material. Keep your mind open to possibilities.

Barnes & Noble Says Print Books Still Top Sellers

Barnes & Noble reports in-store book sales were up 4.5% in the last quarter. Despite this uptick, Barnes & Noble is still operating at a loss.

E-books are expected to be the future of publishing. Nevertheless, print books still outsell e-books in today’s market.