Tag Archives: selling

Book Cover Design for Indie Authors


Indie author M. S. Fowle struggled getting covers for her own eBooks, so she learned the craft of photo manipulation and the art of cover design to meet her own needs. Then others began to turn to her for help with creating unique book covers.

Thus, Melchelle Designs was born. The business offers premade and custom cover design. If you want to look at a couple of samples of her work, go to the following link:

http://melchelledesigns.com/portfolio/

A good book cover catches the eye of a potential reader. That element of marketing is priceless. Here is a business that can help you.

Think Big–The World Is Your Market


Books are luxuries. In really tough times, in struggling economies, households spend money on necessities, which normally do not include books. Books on the dollar table in retail outlets or the $.99 list on e-sellers may be an occasional exception.

So if times are tough at home, where can an author go to sell books?

Answer: Go where the money is.

Today the money is in places many American authors may overlook as markets: Singapore, Australia, Scandinavia, Czech Republic. These are places where economies are healthy, stable.

Armstrong Economics reports:

Last year, Singapore’s GDP per capita was about $57,000. In 1965, it was about $493. On GDP per capita, it has comfortably surpassed Australia in wealth. Singapore is on the rise to rapidly become the world’s wealthiest country.

Southeast Asia is emerging as the bright spot is an otherwise darkening global future.

You, as writer, are in the business of selling your material. Keep your mind open to possibilities.

Barnes & Noble Says Print Books Still Top Sellers


Barnes & Noble reports in-store book sales were up 4.5% in the last quarter. Despite this uptick, Barnes & Noble is still operating at a loss.

E-books are expected to be the future of publishing. Nevertheless, print books still outsell e-books in today’s market.

Positioning Yourself in Your Market


A few days ago I read a great quote from a financial web site that has great relevance for writers who intend to sell their work in the open market. If you plan to be commercial, then spend a few minutes thinking how these words apply to you.

Rick Rule, founder and CEO of Global Resource Investments said:

The trick is not to be right all the time; it’s to be right more often than you’re wrong. And to position yourself ahead of trends that are unstoppable, then to wait for the market to come to you.

To me the perfect example of positioning is the Harry Potter series. The interest in things supernatural or fantastic started snowballing with author Anne Rice’s series about the vampire Lestat. The stories of Harry Potter and the associated witches and warlocks populating his adventures were positioned to surf the trend.

Positioning doesn’t discount the need for writing a good tale. Rather it suggests ways to determine which tales to tell to achieve commercial success.

What Happens after the Editor Says Yes?


Carrie Rubin does an excellent job answering that question in her post “Contracts, Edits and Errata.” It goes to show how green I am when I confess I didn’t know what an errata is. Carrie explains it and a lot more.

She received an acceptance letter a year ago. It has taken months to go through the editing, re-write and fix process. Now her novel is ready for publication. Next month is the release.

Please visit the link below to learn what happens after the editor says, “Yes, we’d like to publish your manuscript.” Some would say that is when the real work begins.

And, oh yes, congratulations Carrie!

http://carrierubin.com/2012/08/27/contracts-edits-and-errata-or-the-least-creative-title-ever/#comment-8381

The Five Mistakes Killing Self-Published Authors


The Five Mistakes Killing Self-Published Authors.

The link above is to Kristin Lamb’s blog. The linked article is invaluable to anyone who plans to self-publish. The key points she makes are:

  1. Self-publishing makes it too easy to publish poor material.
  2. Learn the business of writing before publishing.
  3. Marketing is a necessary evil in order to sell books.
  4. Don’t give your books away for free.
  5. The minute you publish your first book, start your next one.

 

Casting Spells


Funny the things you discover inadvertently. I was double checking spelling for the piece yesterday. You know how you look at a word. You believe you have spelled it correctly, but it doesn’t look right. I had that happen with the word pregnancy.

I went to Yahoo and typed “spell pregnancy” into the search feature. The search returned a myriad of “pregnancy spells,” including a voodoo spell guaranteed to work.

It got me thinking: do you think there is a writing spell that is guaranteed to produce salable material? Hmmm. I’ll check it out and let you know.

🙂